The long anticipated wait (for some people) for the next Call of Duty entry is finally over. Treyarch is back at it yet again and takes the reigns as the development team behind the title, making this their second entry of a Black Ops game. This is also the ninth video game in the award winning Call of Duty franchise. Call of Duty: Black Ops II takes place in 2025, many years after the first Black Ops game. Technology has become a major focus in the United States military and is a dominant force. The official campaign overview from the Call of Duty website for Call of Duty: Black Ops II is as follows: “A time-spanning, generation-spanning narrative, Call of Duty®: Black Ops 2 introduces players to an insidious villain named Raul Menendez who hijacks the US military infrastructure to further his own agenda. Harness the power of near-future technology and advanced robotics to pull the world back from the brink of annihilation.”
In addition to the game’s campaign, Black Ops II will of course have a multiplayer mode where players can go head-to-head, using the most cutting-edge weaponry and equipment from the year 2025. From the gameplay that I’ve seen, I’m happy that the development team went back to making the multiplayer look like the multiplayer from Call of Duty 4: Modern Warfare. Call of Duty 4 arguably has one of the best FPS multiplayers out there. Also, no Treyarch game would be complete without a Zombies mode either! Players will be able to use their future tech and take on the undead throughout different maps in the very popular Zombies game mode. It has been said that 4-8 players will be able to play Zombies at a given time, depending on the actual game modes.
I’m working one of Best Buy’s midnight releases tonight of Call of Duty: Black Ops II but not gonna be picking up a copy. I’m skeptical of the game itself and not sure if the game will be a hit or miss. I have faith that the game could do well but I keep thinking back of a game that already did the idea of “future technology” in a war setting. Battlefield 2142 anyone? Granted, 2142 did not have a campaign but I’m wondering why Black Ops II feels the need to be in a future setting? Also, Treyarch could of very well made the same game without the Black Ops title (Call of Duty: 2025). Boom, done. Why does this Call of Duty game need to be a sequel? This is the point where I think some developers slap numbers on the end of games that have done well with the market, which should not be the case at all.
Anyway, the ad campaign and marketing for Black Ops II is getting the true Call of Duty experience. On Facebook, advertising and marketing is done under the Black Ops page and the page is filled with information and content for Black Ops II. It shows pictures of people standing in lines waiting for the midnight release, screenshots of the game, and clever banners. This could be a disadvantage though because I don’t know why the Black Ops page had to be taken over when they could have just made a new page for Black Ops II. Anywho, the Call of Duty Twitter account has been busy with updating info about the midnight release and communicating what players will receive if they pre-order the game. They also tweet status updates of players waiting in lines for the game and respond to people’s feedback/mentions.
There are numerous videos on YouTube advertising Call of Duty: Black Ops II as well as TV commercials. These include cinematic videos of in-game footage as well as live-action advertisements. I’m surprised to see that Wal-Mart does not have their usual “Call of Duty midnight release” commercial on TV for Black Ops II. Instead, the very popular “Surprise” live-action advertisement is circulating on TV, featuring some famous celebrities and web personalities. This commercial is another “There’s a Soldier in All of Us” ad campaign that Call of Duty is known for on TV. The “Surprise” live-action video can be found below. Call of Duty: Black Ops II releases tonight at midnight and officially tomorrow, November 13th.