You may have seen an advertisement or trailers on TV for the upcoming game Assassin’s Creed III in the past week. Or you may have seen these advertisements multiple times. Either way, Ubisoft is making a huge push on promoting Assassin’s Creed III with only 9 more days until the game’s official release. It could very well be the biggest game of 2012. And Ubisoft is not stopping with just TV commercials. If you are unfamiliar with or have not heard anything about Assassin’s Creed III or the Assassin’s Creed franchise (you may very well be living under a rock), I’ll provide some information to set the scene.
The Assassin’s Creed franchise is set in the near future where a small group of people have the ability to “experience” memories from their ancestors in history through a machine called The Animus. You play as Desmond Miles and Desmond’s ancestors who all are fighting for the Assassin Order against the Templars, a deadly group who wants to use The Animus and all of its power for evil to take over the world. In Assassin’s Creed III (set in the 18th century during the Revolutionary War), you play as Connor, another one of Desmond’s ancestors. Connor is a half-British, half-Native American assassin who must make very difficult choices with the militia in one of the most important times in history. As Connor, you will encounter many important people from history such as George Washington and Thomas Jefferson. History will be in your hands: will the Revolutionary War be told just like the history books or will Connor and the Assassin Order have an important role in contributing to the militia’s efforts? “Everything is permitted, nothing is true.”
Anyway, going back to Ubisoft’s smart advertisements, the Assassin’s Creed III advertisements are not only known very well on TV but on the internet as well. Retailers such as Best Buy and Gamestop advertise the game on their websites and on their social networking accounts frequently. The Assassin’s Creed main website itself is very interactive where you can view the latest news on the game, screenshots, backstory of Connor, pre-order exclusives, and links to the Assassin’s Creed YouTube channel, Facebook page, Twitter page, and Assassin’s network. The Assassin’s Creed fan page on Facebook has over 3 million likes and there are over 500,000 followers on Twitter between the Ubisoft and Assassin’s Creed Twitter accounts.
I always see content related to Assassin’s Creed III when I look on my news feed on Facebook and on Twitter as well. Sometimes Ubisoft even has contests where you can win free exclusive items from the game. Sometimes they will ask questions either on Facebook or Twitter regarding Assassin’s Creed III and what the fans think of the game so far. This is a great practice by getting the customers involved, interested, and keeping them engaged until the release day. Ultimately, these kinds of promotions will only help to increase sales for Ubisoft and keep the fan base happy.