Ways that Social Media is like Angry Birds

In addition to an interesting blog giving examples and providing info how Angry Birds is like social media, Angry Birds has spread like wildfire in the past few years. I cannot think of anyone that I know who hasn’t at least tried an Angry Birds game. This is how effective this one idea is. Whoever came up with the idea of Angry Birds certainly executed the idea well. That’s all it takes too. When thinking of a new service or product, one only needs an idea and if it is done well, that person will be very successful. This is true because of Angry Birds as an example. That’s one of the ways Angry Birds is like social media. Some people cannot go even 1 day of not playing Angry Birds. Same could be said about using social media whether it be Facebook, Twitter, Tumblr, YouTube, etc. Angry Birds even has invaded such social media outlets such as Google Chrome, Facebook, Twitter, Google+, and YouTube. Angry Birds nowadays is just as social as actual social media sites. Here are the ways Angry Birds is like Social Media:

1. When You Start, You Won’t Be Very Good

“So, you’ve convinced yourself to check out social media. You’ll get the hang of it. But not at first. Anything new seems a little disorienting at the start. Similarly, when you first give Angry Birds a try, you’ll likely stumble at first. You may even drop the ball (or flub your bird). You’ll get frustrated and want to quit. Then, just as you’re about to put the game down for good, you achieve an unexpected victory, and you’re on to the next level.”

2. Failures Provide Clues to Success

“Once you’ve mastered the basics of social media, you’ll want to move on to strategy. There are a number of different ways you can get really good at optimizing your efforts, but perhaps the most effective way is learning from your mistakes. Play a particularly difficult level on Angry Birds and you are bound to make a lot of mistakes.”

3. A Diversion May Be Just What You Need

“Social media doesn’t always need to be about ROI (Return on Investments) or KPIs (Key Performance Indicators). Sometimes it’s completely legit just to have a little fun. Pleasurable activities of all kinds release endorphins, which can reportedly aid in stress management and improve overall health.”

4. Sometimes You Should Be Doing Something Else

“Of course, social media is a valuable part of your overall marketing strategy. But it shouldn’t be the only part. Perhaps we should have warned you that Angry Birds can be addictive. But there is a time and a place for everything. So if you find yourself standing in the same place, for a very long time — playing Angry Birds — then it’s probably time to move on to something more productive.”




What do consumers want from brands in social media?

So what exactly do consumers want from brands in social media? Well, the answer is actually spread out across a wide range of answers. New technology is introduced quite frequently nowadays. That means it’s possible that every customer is looking for something different, depending on the actual product or service of course. But the common answer for all of these consumers is that they want more. They would like more experiences and particularly more experiences with their purchased products or services to get “the full package” or “full on experience/enjoyment.” Customers are always looking for something that would make their lives easier or to better improve an already existing product and/or service.

Also, consumers are always looking for more engagement between themselves and a brand/company they could be buying from. For example, if a customer tweets a question or comment to a company, the company’s social media monitors will pick up these communications and try to get in touch with that person. This helps to improve loyalty with a product or service and builds a more personal relationship. This way, the customer would feel more inclined to purchase from that brand/company again because of the feedback they received. Also, consumers are always looking for more ways to save and join rewards programs. Most of the rewards programs out there with brands/companies are free, so the consumer benefits by receiving “free money” essentially. Rewards programs require customer loyalty, but that is not difficult if customers shop from a brand quite often. I would have to say there is definitely an increased amount of consumers signing up for some sort of rewards than the past two years.

Consumers always refer to social media for news about new products and services. Social media has now become faster than loading a webpage and it is also a pretty popular way to shop too. Someone could be on Twitter or Facebook and click on a link to instantly go to a website to purchase a product. Social media is a good way to keep track of the “popular deals” a brand might have to further engagement and sales with their consumers. Just recently, I actually followed the “Best Buy Deals” page on Twitter and they always have updates for deals either online or in-store. I found a very useful infographic on brands and consumers’ using social media that I thought was interesting. It states customers are, of course, very social but brands aren’t there yet. The infographic can be found below:



Valve Expands Steam Platform Beyond Video Games

About a month ago, Fishbat (an online marketing firm that monitors social media) analyzed the number of users and software downloads of Steam. Steam is a software program made by Valve, a video game and technology developer, and is very popular with the gaming community. Steam is very popular because users can purchase and download games instantly without the need of a physical copy. Valve announced that they would be expanding Steam with downloadable software other than video games. According to an article by PR Web, “The 40 million gamers frequenting Steam are interested in more than playing games,” says Mark Richardson at Valve. “They have told us they would like to have more of their software on Steam, so this expansion is in response to those customer requests.” This is huge potential for social media users as well. Just games alone on Facebook are very popular, such as FarmVille. So having software downloads in addition to video games from Steam, this could increase users for Steam plus increasing social media traffic.

The expansion of Steam is actually already released. It is called Steam Greenlight and hundreds of software titles are already available to vote on. Steam Greenlight was officially launched on September 5th. Each time a title gets a vote, it gives that software title more of a chance to be actually made through the help with Valve. That will definitely give independent titles more attention and therefore get the social media market to chime in as well. Each software title will be able to download to Steam’s cloud service and automatic updating. This is a great move on Valve’s part because I bet they can capture the same or comparable traffic that Facebook receives for their games. This will generate the social media users to start using Steam and therefore Steam could be a popular topic to talk about among the community. On the other hand, people who use Steam already might utilize social media more often to talk about their positive experiences with Valve. Sales and popularity for Steam will only increase through this move.



Why should brands participate in social media?

Social media has a big role by marketing standards in today’s business world. Social media sometimes is the only way a company or organization promotes itself or a product (in some cases). It also can be the selling point to a customer for a particular product if they use one of the social media outlets frequently. So why should brands participate in social media? Well, the answer is simple. An organization or a company typically wants to build up a name for itself and use any form of social media to promote their product(s) to get the word out. If they do these steps well, then the company will benefit financially with all the people who follow their organization through social media.

I found a section of someone’s blog who states perfectly why brands should indeed participate in the growing area of social media. “Social media has enabled consumers to dialogue with brands. In fact, consumers are sharing the stewardship of brands as they produce, distribute and curate feedback and content about the brands that they buy. As such social media plays a critical role in how brands build awareness and generate consumer goodwill and loyalty that ultimately translates to profits.”

Social media can be defined as instant advertising for an organization if it is done well. An interesting point to bring up is that what if McDonalds, Burger King, or Subway did not exist in today’s world? What if they were small companies just starting out? Well, these three companies definitely would utilize traditional forms of advertising and capitalize on promoting with social media. They would have to build up a name for themselves, maintain that “good” name with loyal customers, and maintain awareness about their brand. So some main points to take away are that brands should indeed participate in social media because it will only help a company promote itself, it is a helpful way to get the “main word” out, and many people use social media so the financial potential is there waiting.



What does Social Media mean to me?

Social Media can have many forms of definitions by today’s standards. But I think social media is utilized when a group of people strike up a conversation about current events. By this definition, social media could include people watching news or sports on TV, listening to the radio, reading news articles on websites, conversing through Twitter, Facebook, or YouTube, or as simple as texting someone else. When the average person thinks about social media, they instantly think of “social media websites” such as Facebook, Twitter, YouTube, LinkedIn, or Google+. But it is much more like I just explained above.

The great thing about social media is that it can affect people on business and personal levels. Social media can be used to get everyone together and interact instantly. For example, groups of people can share photos with one another on Facebook and have the opportunity to comment and share with more friends. Also, people can look up friends they went to school with on Facebook to reconnect if they haven’t heard from one another in awhile. Twitter is a great tool for users to post their thoughts or feelings at a moment’s notice instantly. People can “follow” others to stay up-to-date on their own Twitter pages. YouTube is a convenient way of uploading your own videos publicly to the web and having others view, comment, or even share your video. YouTube can be an easy way for someone to get noticed in a short period of time if a video is a hit.

From a business standpoint, companies can utilize various forms of social media to promote new products, new policies, or even just to promote themselves. This is very important for a business to do so because they want to be heard and to be noticed by a large group of consumers. When a business gathers a lot of attention from consumers, it creates interest and could spark prospective purchases. So social media in this sense means major potential for a company to capitalize on the vast online market. A business could monitor a Facebook page to relay important updates, sales on product, company changes, etc. easily to their fans/friends. Also, a Twitter account could relay important recent updates (new sales, sale of the week, production information, etc.) from a company to its followers instantly. Plus, this can be done without a user needing to use a web page for recent information. So to come full circle on the topic, “What does social media mean to me?” I believe social media is used every day in today’s advanced world and it is everywhere. Social Media could be a useful tool for success or could be someone’s downfall if they fail to communicate. That’s all. Until next time.


Upcoming Fall 2012 Video Games & Social Media

Hello Everyone! Welcome to my blog about everything video games! Today, I’ll be talking about some highly anticipated games coming out in the very near future! Also, I’ll be talking about how video game companies are promoting these upcoming games through social media. To give you an idea how many expected games are coming out this fall quarter, here are some games I’ve compiled with their release dates:

  • Borderlands 2 – September 18
  • World of Warcraft: Mists of Pandaria – September 25
  • Dishonored – October 9
  • Medal of Honor: Warfighter – October 23
  • Assassin’s Creed III – October 30
  • Halo 4 – November 6
  • Call of Duty: Black Ops II – November 13
  • Far Cry 3 – December 4

Borderlands 2 is the hyped sequel to the ultimate four-player role-playing first person shooter Borderlands. Borderlands 2 will feature all new characters, skills, environments, enemies, and equipment for players to use in this new story adventure. Players will reveal secrets and will have a chance to discover new areas of the unexplored land of Pandora. I’ll eventually play this game.

This is Blizzard’s fourth expansion pack to the blockbuster MMO World of Warcraft. The game will feature the new realm of Pandaria for players to explore and introduce the Pandaren, a race that celebrates life to the fullest even while under attack. My only reaction to this game is: really Blizzard? Why do you feel the need to make yet another World of Warcraft game to stretch out the series as long as you possibly can? I have never played World of Warcraft and I will not start either. It seems like at this point Blizzard has run out of ideas for their favorite MMO and some fans of the series are even outraged about the concept of this game. Shame on you Blizzard! Stop making World of Warcraft games and create a new MMO or a totally new idea. I will definitely not be playing this game.

Dishonored is a first-person stealth game published by Bethesda Softworks and developed by Arkane Studios. You take on the role of an infamous assassin who was framed for the murder of the Empress in Dunwall. This looks to be a very promising new idea from Arkane Studios and Bethesda. I will be potentially buying this game on release day.

Medal of Honor: Warfighter is the sequel to Danger Close’s 2010 reboot of the Medal of Honor franchise. This game is set in more realistic Middle-East warfare campaigns like its predecessor and you take control of Tier-One operatives. This is a game I will be getting on release day.

Set in the late 18th century during the American Revolution, players take control of Connor, an assassin who is half British and half Native American. Connor is the new voice in the ancient war between the Assassin Order and the Templars in this next chapter of the Assassin’s Creed series. Probably one of the most anticipated games of 2012 and a must have. I will definitely be picking this game up when it releases.

Master Chief returns in Halo 4, part of a new trilogy in the Halo universe created by 343 Industries. Master Chief will have to face his destiny and a new ancient evil that threatens the universe. I don’t have an Xbox 360, so unfortunately I won’t be able to pick this one up.

This is Treyarch Studios’ sequel to the successful Black Ops game, set in the future of 2025. Technology has taken over standard warfare as we know it and the “bad guys” have the keys to new technology from the government. Players will take control of many soldiers who will contribute to stopping war from wreaking havoc on U.S. soil. I don’t understand why Treyarch chose to have this game as a Black Ops game. I think they would be better off on making a new title for a new Call of Duty entry. I’m skeptical of this game because it looks a lot like another game that was already done before (*cough* *cough* Battlefield 2142). I’ll wait this one out until I know when to buy.

This will be Ubisoft’s third entry in the Far Cry series and proves to be an ambitious project. Gameplay will take place on an island, taken over by crazed natives and warlords. Players will have to navigate the island, survive the danger, and eventually escape the terrifying island. I will be watching this game closely and will most likely pick it up on release day.

Social Media

A common theme between all video game companies when they are promoting their games is that they want their message to get out. Developers and publishers want to be heard about their games. More importantly, they want to be heard from their dedicated fans and support. An easy way of “getting the message out” to fans is through various forms of social media. Something is always going on in the news and around the world every day. Social media is that link between news topics and information from businesses every day to the users/readers. It’s a great way to get information fast in a convenient manner. Some forms of social media are Facebook, Twitter, LinkedIn, and YouTube. To promote upcoming games, video game companies always publish up to date news about their particular game usually through Facebook and Twitter. News could include new features in a game, what kind of levels the players will get to experience, details about different versions of a game (Standard, Deluxe, Collector’s), or even as simple as a release date. These kinds of updates get the fans excited and could very possibly be the selling point to someone. Certain game companies are also known to hold contests for winning collectibles, copies of the upcoming game, posters, cash prizes, etc. For example, Ubisoft could hold a contest that requires fans to scan Assassin Creed QR codes and then tag Ubisoft with the different QR codes they find. This is usually done through Facebook, Twitter, and YouTube. YouTube is a great site for a video game company to post new trailers and videos for their game. Fans are always excited to see what the developer has been up to and creating whether it be actual gameplay or just a cinematic to set the theme. Game companies also post news, pictures, and videos from events like E3, PAX, and Comic Con through Facebook, Twitter, and YouTube for everyone to see and for any fans who could not attend. Using social media to promote games is a very smart way to get fans excited and companies can even be creative with their own project(s). I think social media as a whole has grown dramatically and it’s only improving each day. It will stick around for as long as people use it and I don’t see that ending anytime soon.

That’s all for now. Until next time.